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“Inside Out 2” Hits Theaters with Rare 100-Day Run

Inside Out 2 Hits Theaters with Rare 100-Day Run

Disney’s highly anticipated release of Pixar’s “Inside Out 2” is set to bring excitement to cinemas. The animated sequel is projected to earn over $85 million in its domestic opening weekend, potentially reaching $100 million, a milestone not achieved since Warner Bros.’ “Barbie” in July 2023.

The film has already garnered $13 million from Thursday night previews in North America. For comparison, 2019’s “Toy Story 4” generated $12 million from Thursday previews and opened to $120.9 million over the weekend.

An opening above $50 million would be a significant boost for Pixar, which has faced challenges at the box office post-pandemic. Disney’s confidence in “Inside Out 2” is evident in its commitment to a 100-day theatrical run, an uncommon duration for animated films today.

While audiences are generally indifferent to the length of theatrical release windows, the industry standard has shifted from the pre-pandemic 90-day window to shorter periods. However, “Inside Out 2” will enjoy an extended exclusivity on the big screen before becoming available for home viewing.

During the pandemic, studios had to choose between delaying releases or offering films on streaming platforms. Disney opted to release several animated titles directly to Disney+, impacting box office performance for subsequent films as audiences grew accustomed to streaming new releases.

The pandemic has also led studios to renegotiate theatrical windows, resulting in variable exclusivity periods. For example, Universal and Focus Features films must play in theaters for at least 17 days before transitioning to premium video-on-demand.

“Inside Out 2” will serve as a key indicator of Pixar’s recovery. Recent Pixar releases have struggled to match the box office success of pre-pandemic films like “Coco,” “Incredibles 2,” and “Toy Story 4.” A strong performance by “Inside Out 2” could help restore Pixar’s reputation and audience confidence.

With a 100-day theatrical window, Disney is emphasizing the cinematic experience for “Inside Out 2,” encouraging audiences to return to theaters for its latest animated feature. The original “Inside Out,” released in 2015, earned $90.4 million during its opening weekend and grossed over $850 million worldwide.

As Disney navigates the post-pandemic landscape, the success of “Inside Out 2” could shape future strategies for theatrical releases and streaming transitions.